As the largest provider of mobile telephony in the Netherlands, Odido delivers mobile, fixed internet, and television services to both consumers and businesses. Born in 2023 from the merger of T-Mobile and Tele2, Odido introduced a bold new brand.

We developed an interactive digital brand guide to showcase the visual identity and provide clear guidelines for implementing brand elements. The digital brand guide features interactive components such as color swatches, typography testers, and hotspots. Accessible both within and outside the organization, the brand guide empowers all creatives to maintain brand consistency and drive the Odido brand forward.